The core of Hearts and Minds is having everyone interested in success, not just one or two individuals with their own private agenda.

Too many initiatives have failed because the Hearts and Minds had not been won, no matter how worthy the original proposal may have been.

Major programs have required much more effort than originally planned as people watch an initiative being rolled out and stand back to watch the next one get ready to roll.

Remember Hearts and Minds is not a magic bullet, winning Hearts and Minds still takes commitment and effort.

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