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Hearts and Minds is having everyone interested in success!!! and is the way forward
to PDO and the Contractors.
Background
A “Road Map” is for those who are on a journey to create and maintain a world class HSE
culture. This means having every one on board and in agreement about the values of HSE,
but has many other advantages. Good HSE performance is a sign of an organization that is
performing well at everything.
The Hearts and Minds program started when requirements were set out for a work force that
was intrinsically motivated in HSE. Rather than force people to do the right things, the
question was: is it possible to have people do the right things naturally? The best way to
get people motivated is to let them do what they want to do, and in a true HSE culture you
will have achieved this goal. The question becomes: What does an HSE culture look like?
Which leads to: And how good are we?
Once people, managers or workforce, company or contractors, see and accept that there may
be more advanced HSE cultures than their own, they can be encouraged to want to attain that
level of culture themselves.
The core of Hearts and Minds is having everyone interested in success, not just one or two
individuals with their own private agenda. Too many initiatives have failed because the
Hearts and Minds had not been won, no matter how worthy the original proposal may have been.
Major programs have required much more effort than originally planned as people watch an
initiative being rolled out and stand back to watch the next one get ready to roll.
Remember Hearts and Minds is not a magic bullet, winning Hearts and Minds still takes
commitment and effort.
The Tools to do the Job (What do you do?)
Tools help you perform tasks, but some tools are more appropriate than others.
Some tools are only appropriate for cultures that are already advanced; others
will work for anyone but may be irrelevant for the advanced. The tools are shown below:
- Understanding your culture
- Managing Rule Breaking
- The Risk Matrix - Bringing it to life
- Readiness to Change
- Improving Supervision
- Upward Appraisal
- Safety Climate / Workforce involvement.
Culture Assessment
Culture can be divided into five levels of development, from the ‘Pathological’ to the
‘Generative’, as shown in the picture (see below). The characteristics of organisations are
described at each level and typical descriptions are given for 18 'dimensions' that can be
used to identify the current level of your organisation (the colours correspond with those
used in the HSE-MS picture).

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