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Estidama (Sustainability) campaign is a corporate initiative that aims in having a centralized communication platform for all strategic energy and environmental projects within PDO. It is dedicated to build a positive culture on energy management and environment across Oman that fall under three main categories environment, people and economy.

It also aims in building a sustainable awareness culture, both internally and externally as well as driving positive behavioral change. The campaign was launched in 2017 with step up in activities. These activities are focusing on different environmental and energy management initiatives.


We are pleased to launch PDO’s Estidama newsletter, which will be issued on a bi-annual base that showcases PDO’s efforts towards the environment, renewable energy and circular economy. These efforts help us create sustainability through our behavior such as reducing our consumption of both paper and single use plastic, avoiding food wastage, and switching to renewable energy alternatives. This way, we protect our eco system, save energy (i.e. cost saving) and make PDO a greener company. We encourage you to read, reflect and adopt these best practices.

Estidama History:

ESTIDAMA (Sustainable Development) launched in 2017, is an integrated communication campaign that centralises all environmental and energy management initiatives under one umbrella.​​

  • 2016 - 2017 : Development of the brand engagements and alignments with various stakeholders
  • 2017 :PDO Renewable Energy Award(REA)Riyada
  • 2018: Single Use Plastic Campaign (SUP)
  • 2019: No Paper Campaign
  • 2020 - 2021: Initiation of Behaviour Change Programme for Children focused on Single use plastics, Littering and Energy efficiency & saving
  • 2022: Reviving of Estidama campaign and focus groups on PDO Green Awards, Reusable bags distribution, Estidama recognition lunch, Newsletter, 10 Million Plantation Initiative, Earth Hour, Global HSE Conference and Exhibition and Oman Sustainability Week (OSW)
Volunteers Campaign

This page provides the opportunity for interested employees to participate in various campaigns (like Plantation, Beach cleanup, etc..) by registering to campaign as volunteers through the link provided below.